Ms. Herschell’s career, spanning over 30 years, has included extensive experience in the municipal and industrial water/wastewater treatment industry and engineered systems. Her experience provides her with a wealth of knowledge of a variety of treatment solutions. These include spiral wound membranes, hollow fiber membranes, tubular membranes, ceramic membranes, self-cleaning filters, activated carbon towers, dual media filters, multi-effect stills, water softeners, deionizers and advanced oxidation equipment for a wide range of pure water and process applications.
In 2003, Judith founded Herschell Environmental, an engineering and business development company. She has brought a creative approach to over 45 early stage market and product entries, expansion strategies and M&A due diligence projects. She has strategized and executed the commercialization of many technologies. She has provided technical and commercial support for a cross-section of multinational companies, investors and start ups. Her experience includes structuring strategic alliances to maximize success with the expertise of the partners.
During Ms. Herschell’s extensive experience in business development she has a consistent record of formulating and driving long-range strategies with a big picture approach. She led the entry of these companies in new product introduction, instituting marketing plans, strategic planning, technical development, budgeting, pricing strategies and directing sales efforts. She understands customer, industry, economic, competitive and governmental influences.
Multiple companies that are active in water treatment and oil & gas have benefited from her leadership and board service. She has held senior management roles in both the municipal and industrial sectors, serving in engineering and equipment companies in various capacities. Examples include serving as Vice President and company officer at AECOM and Executive Vice President of Norit Americas. At AECOM, a multi-national engineering firm, she managed business development for water, wastewater, stormwater and hazardous waste pursuits. At Norit Americas, she led the commercial and technical facets of the company for the Americas for hollow fiber and tubular membranes, growing the sales by 3200% in 2 years.
Dedicated to giving back to the industry, Ms. Herschell is an active member in many professional organizations, including The Marcellus Shale Coalition’s Research Collaborative (MSCRC), the American Water Works Association (AWWA), the American Membrane Technologies Association (AMTA) and the Water Environment Federation (WEF). She chaired the MSCRC’s 2013 Technology Showcase. She currently serves as Chair of the AWWA Membrane Processes Committee (MPC) and served as Vice Chair of this committee from June 2011 to June 2014. She was a member of the AWWA 2006 Desalination Symposium Planning Committee. She was Vice Chair for the AWWA 2007 Membrane Technology Conference and Exhibition Planning Committee and Chair of this conference in 2014. She served on the AMTA Technical Program Planning Committee for the 2011 Annual Conference. In addition, she has been a member of WEF’s Membrane Community of Practice and International Coordination Committees. She is the author of numerous publications in these industries and has presented at national and regional professional conferences and seminars.
She holds degrees in Biology and Psychology from Geneva College and Mechanical Engineering from University of North Carolina at Charlotte. Her graduate studies were in Biology at California University of Pennsylvania.