To build a successful business, a company must have a vision for the future, a strategy to compete and thrive within the business world.  As a new entrant to the water industry, Menno Holterman provides the experience and dedication to find opportunities for his newest venture, Naesta, and ensure a vision for success.  While Naesta is new to the water industry, Menno Holterman is not. Throughout his career, Menno has extensively travelled around the globe, increasing his knowledge of the global water and beverage industries and creating an extensive global network.

Menno began his career occupying several management positions within Heineken NV, after which he joined the Norit Group, where Menno was eventually appointed CEO of Norit Clean Process Technologies Holding in 2010. In this position, he successfully commercialized innovative and disruptive technologies, including ultrafiltration membranes.

In 2012, Menno started his newest venture, Naesta  with business partner, Ronald Ruijtenberg, with whom he worked at Norit. Dedicated to developing water technology companies and focusing on the food-energy-water nexus, Naesta jointly invested with Egeria in one of the largest Dutch industrial wastewater treatment companies, Nijhuis Water Technology.

To ensure Naesta’s success in this competitive field, Menno comments, “We need to be entrepreneurial, smarter, faster, more flexible and more innovative. The water market requires a GLOBAL approach, at one hand global water standards and requirements, but every location around the world ultimately requires a local solution.”

Additionally, Naesta’s future vision for success stems from Menno’s experience at Norit. He assisted in the successful creation of a global operating company with a balanced portfolio. He states, “Based on our extensive experience in growing global companies, we will not change our desire to innovation and talent development. People -experienced, knowledgeable and highly motivated- are making the difference, that’s also why we decided to invest in Nijhuis Water Technology…” For future successful enterprises, Naesta and Egeria are not only looking for innovative start-ups, but also SME companies that want to reach the next level, decrease their time to market and increase their presence globally.

To hear more from Menno Holterman, founder of Naesta, come to the 2013 BlueTech Forum, where he will be featured in the “New Entrants to the Water Game” panel, along with other companies, including Fujifilm, Outotec and BASF. Arie Kluit, Technical Manager for Naesta’s investment company, Nijhuis Water Technology, will also be featured in the “Food and Beverage” showcase.

INNOVEOX manufactures and markets this “revolutionary technology” that destroys a large spectrum of waste, which is efficient, environmentally friendly and competitive. Such technology offers clean water discharge, recovery of catalysts and metals, as well as energy production. For more information on INNOVEOX, refer to their website, www.innoveox.com

The BlueTech Showcase features a premium short-list of innovative water technologies selected by the BlueTech Forum Advisory Board and O₂ Environmental Technology Assessment Group (TAG). The BlueTech Showcase platform allows companies to pitch their technology, value proposition, and go-to-market strategy to attendees who include industry executives, early adopter utility managers, investors, and regulators.

Each company in the BlueTech Showcase is eligible to win one of two BlueTech Awards: the BlueTech Tracker Disrupt-o-meter Award or the BlueTech Tracker BlueTruffle Award. BlueTech Forum attendees vote for the award winners and the results will be announced at the closing ceremony. Other showcase companies participating in the Forum this year include Nijhuis Water Technology, Syrinix, Crystal IS, ANDalyze and MIOX.

For more information on the BlueTech Showcases, please visit the Forum agenda at www.bluetechforum.com/category/agenda-2013/.

As Technical Manager at Nijhuis Water Technology, Arie is responsible for research, development and innovation in the field of wastewater, reuse and waste to value.

His duties also include: proposal of innovative solutions, technological support of the sales department, project management of new developments, supervision for wastewater treatment projects, conducting seminars on specific industrial solutions, in-house training of staff, agents, partners and customers.

AGENDA: Arie Kluit will be featured as a speaker in the “Food & Beverage” showcase.

Luc has extensive experience with technology companies helping them in designing their strategy, raising equity, as well as advising them on product/market launches. Over his career, he worked at the venture capital arm of Société Générale de Belgique, Telesis (part of AT Kearney) in strategy consulting, and Lehman Brothers with the Technology group in Corporate Finance both in New York and in London. He later assisted new ventures in their growth in various positions. He graduated from Ecole de Commerce Solvay (University of Brussels) and INSEAD (MBA).

AGENDA: Luc Hautemanière will serve as a speaker for the “Water, Oil & Gas” showcase.

AGENDA: Luc Hautemanière, CFO of INNOVEOX, will serve as a speaker for the “Water, Oil & Gas” showcase.

AGENDA: James Dunning, CEO of Syrinix, will serve as a speaker in the “Smart Water” showcase.

A City trained lawyer and graduate of the London Business School, James has significant experience in senior positions in the corporate utility sphere, with leading roles in £1bn+ of major corporate transactions, as well as in successfully leading smaller, entrepreneurial scale utility-related businesses through significant growth.

Prior to joining Syrinix, James founded and successfully exited his own renewables business.  Now at Syrinix, James is driving the business’s growth in terms of continued R&D excellence and accelerating international sales, leveraging the company’s water sector expertise into the broader utility/petrochem sectors.

AGENDA: James Dunning will serve as a speaker in the “Smart Water” showcase.

Registered delegates can now avail of our conference networking tool to connect with other delegates- all before the BlueTech Forum. The invitation-only nature of this event allows you the opportunity to network in an intimate setting with leading industry peers and build valuable business relationships. This unique tool provides added value for delegates, allowing registered individuals to network before the Forum, as well as plan meetings and familiarize themselves with attending companies.

Confirmed showcase companies will exhibit innovative technologies in the food and beverage, oil and gas, and smart water industries and include MIOX, Voltea, Crystal IS, Nijhuis Water Technology, QUA, Magpie Polymers, ANDalyze, Zeropex, and Aquionics.

Speakers from Siemens, Fujifilm, BASF and BP provide fresh and thought-provoking perspectives on familiar issues, while challenging and engaging attendees in our afternoon panels: “Intrapreneurship & In-House Innovation,” “Strategic Corporate Investors” and “New Entrants to the Water Game.”

For our detailed agenda, list of speakers and to your register place, please visit: www.bluetechforum.com, and don’t miss out on this exclusive networking tool and a glimpse into the future of the water industry!

BASF Water Solutions Develops Sustainable Innovations in Water Treatment

With its innovative water chemicals and state-of-the-art ultrafiltration membranes, BASF contributes to sustainable water usage, addressing the worldwide increasing water demand.

The growing world population and its rising expectations are set to be the biggest global challenges now and in the future. If nothing changes, we will need the resources of almost three of our planets in 2050 to meet the demands of the population. Chemical innovations play a key role in making our future a sustainable one. Anchoring sustainable development is at the core of BASF’s purpose: “We create chemistry for a sustainable future.”

BASF consistently expands its Water Solutions business to strategically bundle all existing products and expertise in water treatment, building a strong platform. The product range of BASF’s Water Solutions business includes products used in the key processes of municipal and industrial water treatment. Products to clarify the raw water used for the production of drinking water, treating the waste water stream and reducing sludge volumes as well as for the treatment of industrial process water and the protection of desalination plants, cooling towers and boilers. BASF Water Solutions is the leading provider of inge ultrafiltration technology, a membrane process used to treat drinking water, process water, wastewater and sea water.

www.watersolutions.basf.com

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